Marketing Manager

OROCA is looking for a Marketing Manager to lead the Marketing team and own the company’s brand and growth agenda, building strategy, driving cross-functional execution, and delivering brand awareness, acquisition, revenue, and long-term brand equity.

Key Responsibilities

1. Marketing Strategy & Team Leadership

Develop and lead OROCA’s marketing strategy across brand, growth, content/social, campaigns, and performance.
Lead, coach, and manage the Marketing team: priorities, ownership, performance, and ways of working.
Translate business goals into clear objectives, roadmaps, and measurable KPIs.

Core KPIs: Team performance, marketing roadmap delivery, campaign effectiveness.

2. Brand & Owned Channel Development

Own and grow OROCA’s brand ecosystem across owned media, social, and content touchpoints.
Define brand voice, messaging, and content/social strategy to ensure consistency and differentiation.
Oversee planning, publishing quality, and optimization; coordinate internal teams and partners for execution.

Core KPIs: Brand awareness, impressions, engagement, follower growth, content
performance, %SOV.

3. Integrated Campaign Planning & Growth Ownership

Plan and execute integrated campaigns across brand, acquisition, sales, and retention.
Own end-to-end campaign process: objectives, insights/idea, channel plan, budget, timeline, and post-analysis.
Align with cross-functional teams/partners and optimize performance across brand and growth KPIs.

Core KPIs: Traffic, leads, customers, marketing revenue, CTR, CR, ROAS, CAC, and
campaign ROI.

4. Brand Guideline Governance

Develop and govern brand guidelines across all marketing and communication touchpoints.
Review and ensure quality/consistency of creatives, copy, campaign messages, and marketing materials.
Shape brand narrative to fit dental/healthcare e-commerce and target customer context.

5. Market, Customer & Competitor Insights

Lead market/customer/competitor research and track trends in dental/healthcare e-commerce and platform categories.
Analyze campaign, content, customer behavior, and funnel data to generate actionable insights.
Turn insights into strategy updates, growth opportunities, and optimization recommendations.

6. Performance Management, Budget & Reporting

Manage marketing budgets (monthly/quarterly/annual) and balance brand vs. growth investment.
Track efficiency and optimize performance metrics (e.g., CAC, ROAS) and marketing contribution to revenue.
Build dashboards and reporting cadence; provide data-driven reviews and recommendations to management.

Requirements & Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or related fields.
8+ years in Marketing, including at least 2+ years leading or managing a team.
Experience in e-commerce/tech/startup and/or healthcare/dental and B2B/B2C platforms is a plus.
Strong understanding of brand, content/social, campaign planning, acquisition, funnel optimization, and analytics.
Ability to balance brand building with growth/performance marketing.
Strong communication: excellent Vietnamese; good English (written & spoken).
Hands-on with (or able to direct) key tools/partners: GA, paid ads platforms, CRM, creative tools; work effectively with agencies and stakeholders.

Skills & Competencies

Strategic thinking; build roadmaps linked to business objectives.
Strong leadership: coaching, resource planning, and performance management.
Campaign planning and execution excellence across brand and growth.
Data-driven decision-making with strong brand and customer sensitivity.
Startup fit: hands-on, fast, resilient, transparent, and results-oriented.

Ideal Candidate Profile

You will own marketing outcomes end-to-end – set strategy, lead execution, and shape how OROCA builds its brand, grows users, and drives revenue. You combine brand, growth, leadership, and startup mindsets.

Brand mindset: build trust and differentiation.
Growth mindset: drive acquisition, conversion, and revenue.
Leadership mindset: develop people and build systems.
Startup mindset: flexible, hands-on, and results-focused.

quick contact:

Marketing Manager